Customer Personality

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Online Customer Characteristics

1. Control

   - People who like shopping online want to be in control of their buying experience. They enjoy researching products, exploring options, and sharing their finds. They feel powerful because they can buy anything they want, anytime they want.

2. Internet Dependability

   - These customers rely heavily on the internet to shop. They can shop 24/7 from any device that has internet access. For them, no internet means boredom and inconvenience.

3. Active Consumers

   - Online shoppers prefer to buy from websites that align with their personal values and ideas. For instance, 3 out of 5 consumers are more likely to buy from a company that personalizes their shopping experience.

4. Product Experts

   - These customers don’t need to physically touch a product before buying it. They trust online reviews and stock availability. If an item is out of stock, many will switch to a different brand or retailer rather than wait.

5. High Attention to Reviews

   - Personal reviews are very important to online shoppers. They trust influencers more than brands. For example, 43% of Gen Z consumers trust influencers over brands for learning how to use a product or service.

6. Innovation Experts

   - These shoppers care about sustainability. About 5% of consumers prefer brands that are environmentally friendly and invest in sustainable practices.

7. Attention to Details/Experience Listeners

   - Online shoppers pay close attention to details and are likely to leave reviews. They trust written reviews and are 5.1 times more likely to recommend a brand after a positive customer experience.
In summary, people who prefer online shopping value control, convenience, and personalized experiences. They trust reviews and influencers, care about sustainability, and are quick to share their experiences online.

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