Welcome to Seller's Personality Profile M4L MAP
Online Seller's Characteristics
1. MOTIVATION - Customers wants to be in control of their sales experience. They research, explore, and share. They feel powerful. They can buy anything they want.
2. DISCIPLINE - Customers depend on the internet to interact. 24 hours a day, 7 days a week, on any internet-enabled device. They need to find a Wi-Fi connection. No internet is boring and unbelievable!
3. TIME - Customers that buys from websites that they feel close to their personal ideas. Do you know that 3 out of 5 consumers are likely to buy from a company that has personalized their experience?
4. RISK TAKER - Customers do not need to touch a product to purchase it. They must be in stock and have lots of reviews. When US consumers experienced out-of-stock items, only 13% waited for the item to come back in stock, while 39% switched brands or products and 32% switched retailers altogether.
5. CREATIVITY - Personal reviews matter... Customers trust influencers over brands. 43% of Gen Z consumers trust influencers over brands to learn how to use a product or service.
6. SELF CONFIDENCE - Cyber Customers care about sustainability. Do you know that 5% of consumers desire brands that are environmentally-friendly and invest in sustainability?
7. OPTIMISM - They will leave a review and trust a written review. Do you know they’re 5.1 times more likely to recommend a brand after they’ve had a positive customer experience?
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